Gregory Lee was appointed Chief Executive Officer of Samsung Asia Pte Ltd in January 2010. He heads the regional headquarters for all Samsung Electronics’ businesses in Southeast Asia and Oceania.
Mr. Lee was promoted to Corporate Executive Vice President in 2010 and prior to assuming his current designation, Mr. Lee was Senior Vice President and Chief Marketing Officer for Samsung Electronics. As CMO, Mr. Lee was responsible for corporate marketing strategy and execution, including corporate brand management and market driven product strategies.
Before joining Samsung, Mr. Lee worked for Johnson & Johnson, Kellogg’s and Procter & Gamble in general management and marketing fields. Mr. Lee started his career in the US. He has worked extensively in the US and also in Asia.
Mr. Kwon Jae Hoon is appointed as the new Managing Director of Samsung Malaysia Electronics beginning June 2011. Mr. Kwon was previously the Asia Group Leader of Sales and Marketing in Digital Appliances Division, Samsung Electronics Co. Ltd., Korea. With over 20 years of experience in the consumer electronics industry, Mr. Kwon is geared up to further develop Samsung’s business strategies and efficiency for Malaysia.