Showing posts with label Profile. Show all posts
Showing posts with label Profile. Show all posts

Business Profile

Samsung's Semiconductor Business was founded in Korea with the acquisition of Hankook Semiconductor in 1974. Early operations consisted mostly of developing and mass producing ICs and peripherals for such consumer electronics as analog and LED watches, televisions, audio players and microwave ovens. The pivotal turning point in Samsung's evolution into a leading semiconductor manufacturer was the successful development of the 64Kb DRAM in 1983, and the subsequent opening of the Giheung Semiconductor Complex and Samsung's first memory fabrication facility in 1984.

Through a strategy of aggressive growth, Samsung has held market leadership positions in Memory since 1993, and in NAND Flash since 2003. In 2001, the company signaled a long commitment to logic and analog chip development with the expansion of its System LSI Division and the opening of its SoC Research Lab. In 2004, Samsung's Hard Disk Drive Division was combined with its Semiconductor Business.


Semiconductor Business Divisions 
The Semiconductor Business of Samsung Electronics, based in Giheung, Korea, consists of three major divisions: Memory, System LSI and Storage Systems. It has pioneered numerous advancements in chip technology that are now widely used in mobile, desktop and other digital consumer products. 


Manufacturing Facilities 
The Semiconductor Business has 14 front-end production facilities around the world. Semiconductor fabs are located in Giheung and Hwaseong, Korea (near Seoul), and in Austin, Texas. The company also operates IC assembly plants in Onyang, Korea and Suzhou, China. A key benefit of Samsung's semiconductor strategy is the flexibility to shift production between manufacturing facilities in anticipation of changing market demands. This helps to insulate Samsung from declining market dynamics and to stabilize its operating margins.
Samsung also operates state-of-the-art Class-10 hard-drive manufacturing facilities in Gumi, Korea. The Gumi plant boasts the highest quality production, with automation that enables rapid adaptation to future technologies.


R&D Commitment 
Investment in R&D facilities is a high priority today and will continue to be so in the future. Of the company's 34,000 employees based in Korea, over 30% have work duties dedicated to research and development. The Semiconductor Business also conducts research in San Jose, California and Austin, Texas (United States), Suzhou (China), Yokohama (Japan), Moscow (Russia), Bangalore (India), and Tel Aviv (Israel). In 2009, Samsung Electronics as a whole invested US$6.2 billion in R&D - around 8.1 percent of its annual sales. As a result, Samsung Electronics has been able to maintain its 2nd place position in registered US patents – reaching 3,611 in 2009.

Memory

The Memory Division designs and manufactures integrated circuits for storing digital information. Leading the global DRAM market since 1992, Samsung Electronics has also led the way with NAND flash memory by developing the world's first 64Gb NAND chip. In addition, Samsung became the first to apply 40nm- and 30nm-class process technology in mass producing DRAM. The company was also the first to begin production of 20nm-class NAND chips for use in Secure Digital memory cards and embedded memory systems, and recently announced production of the first 3-bit cell, 20nm 64 Gigabit NAND flash. Samsung has achieved steady sales growth and increased profitability by being the first to introduce such differentiated products for mobile devices and game consoles as graphics DRAM, its proprietary OneDRAM™, OneNAND™ and Flex-OneNAND™, and distinctive MCP (multi-chip package) solutions. The company also continues its research and development into new memory technologies, and recently was successful in shipping the industry's first multi-chip package with PRAM technology for use in mobile handsets. Samsung also has been a pioneer in the development of Solid State Drives (SSDs). The flash-based SSD, a drop-in replacement for a hard disk drive, is a highly reliable, high performance means of storing personal or work-related data. Samsung released its first 32GB SSD (PATA) in March 2006, followed by a 64GB SSD in June 2007, a 128GB SATA II SSD in July 2008, and a 512GB SSD utilizing new toggle-mode DDR3 technology in June 2010. Samsung is aggressively expanding development efforts for its SSDs. Its rapid SSD technology advancements are the result of efficiencies enabled by the company's unique combination of NAND flash memory, firmware and controller technology for flash management

System LSI

The System LSI Division is a leading designer and manufacturer of application specific devices, microcomponents, logic ICs, analog ICs and image sensors. The division concentrates on 3 major market areas - mobile solutions, home & media solutions, and ASIC & foundry services. Since 2001, the System LSI Division has had an average yearly increase in sales of around 18%. The System LSI Division has held "number one" market share in Display Driver ICs (DDI) since 2002, and in navigational APs and smart card ICs since 2006. System LSI is also a market leader in MP3 SoCs and CMOS image sensors (CIS). The System LSI Division will continue to focus on developing and marketing premium products in its five strategic products areas - DDI, CIS, mobile application processor, chip card IC, and media player IC - with the ultimate goal of holding a top market position in each of these business areas.

Storage

Storage The Storage Systems Division ddesigns and manufactures hard drives aimed at both the personal computing industry and the mobile environment. Its hard drive line-up offers an extensive range of capacities, in 2.5" and 3.5" drives for notebook PCs, desktop PCs and consumer electronics, to the 1.8" drive for personal media players, cell phones, PDAs, navigators, MP3s and other mobile applications. Most recently, Samsung announced a new line-up of stylish, high capacity external hard disk drives, the Samsung S Series family, consisting of 1.8-inch and 2.5-inch drives.