The System LSI Division is a leading designer and manufacturer of application specific devices, microcomponents, logic ICs, analog ICs and image sensors. The division concentrates on 3 major market areas - mobile solutions, home & media solutions, and ASIC & foundry services. Since 2001, the System LSI Division has had an average yearly increase in sales of around 18%. The System LSI Division has held "number one" market share in Display Driver ICs (DDI) since 2002, and in navigational APs and smart card ICs since 2006. System LSI is also a market leader in MP3 SoCs and CMOS image sensors (CIS). The System LSI Division will continue to focus on developing and marketing premium products in its five strategic products areas - DDI, CIS, mobile application processor, chip card IC, and media player IC - with the ultimate goal of holding a top market position in each of these business areas.